Over $23 billion is spent on the hunting industry each and every year, and that’s not including the money spent on traveling abroad for a hunting trip, it purely includes retail sales. Being such a large industry, it’s important to develop your marketing strategies effectively in order to stay a step ahead of the competition. With over 21 million hunters in the United States, this is a very profitable industry when done right. Below is some advice to keep in mind.
Consider Your Niche
Not everyone who hunts falls into the same broad category, so you need to consider your niche as this will help you determine the best marketing strategies. Maybe you want to focus on advertising to women, or people with a certain income. Maybe you’re interesting in targeting the survival market, or maybe you’d prefer to build a business related to recreational hunting. Establishing your niche is key, and niche marketing strategies are likely to be more successful than broad ones.
Understand the Competition
The next thing you’ll want to do is survey the competition. Create a list of the businesses that are in direct competition with you. Examine their price points, their marketing messages, and their advertising strategies. Visit their social media pages, and browse their websites. Make a list of what you think they are doing well, and what you think could be improved upon. Another tip is to set up a Google News alert for each of your competition so you can stay up to date with what they are doing.
Create a USP
With the above information in mind, it’s time to create a USP (unique selling point) for your business. Think about what makes your business different or better, and make sure to mention this in all of your marketing campaigns going forward. For example, if you target the luxury hunting sector, your USP may be that you provide luxury accommodation and gourmet meals. A different example is that you carry a large range of weapons at cheaper prices than any of your competitors.
Know What You Want to Achieve
It’s vital that you have a goal for your marketing strategies. Your goal may be to increase the amount of traffic that visits your website, or it may be to increase sales by 20%. When you have a goal you have something to work towards, and you can use analysis tools to see how successful your campaigns are performing.
Don’t Just Focus on SEO
Finally, although SEO is a great marketing tool, you need to consider your other options as well. Maybe you could send a press release to the local newspapers, or maybe you could offer to put on a demonstration at a local event. Social media marketing shouldn’t be neglected either as it’s an extremely efficient way of building up interest, even on a small budget.
With hunting being such a large industry in the United States, it can be very profitable. Keep these tips in mind when planning your next campaign.