If you are focusing on an informed, more affluent audience together with your message, as well as your subject is a great fit, in-flight magazines may be one of your very best publicity tools.
A fast consider the statistics should convince you:
–A number of these magazines have high circulations.
–Many visitors are Frequent Flyers, one of the most educated and affluent customers
–60 % are males 40 % women
–74 percent have been in the 25-54 age group
–86 percent are college-educated
–56 percent hold management positions
–57 percent have earnings in excess of $75,000 annually
This is what I learned lately about while upgrading contact details for that in-flight magazines:
–Contact details for the majority of the 22 magazines within my database had transformed within the last 2 yrs.
–Generally, circulation for the most part in-flight magazines has dropped from 2002 to 2004.
–Some of the magazines have transformed editors.
–One magazine continues to be re-named and reformatted.
–The editors’ greatest pet peeve is the fact that a lot of PR people pitch not understanding anything concerning the publication. Tom Chapman, editor of “Spirit of Aloha” magazine released by Aloha Air, states he’s overcome with PR demands and materials, “99 % being illinformed and that i can’t possibly use.”
–I discovered six magazines, many of which serve air carriers within the Uk and Europe, and I have added these to my database. A number of them aren’t even just in the main media resource sites.
–Editors continue to be hungry for business news, food trends, interesting occasions, tourist points of interest and celebs in metropolitan areas the air carriers serve. So make certain your personal event shows up within the occasions calendar whether it’s inside a city offered by one of these simple air carriers.
–Many editors continue to be inundated with boring travelogues like “the way i spent my summer time vacation.” Don’t even bother delivering these items.
If you’re able to pitch a concept this is a perfect match a magazine’s content, an in-flight magazine can lead to 1000’s of dollars in free publicity.